A note from Michael Peters, Founder & CCO of SPARK:
15 years ago, this time in history marked quite a few striking moments for us. Among tragic events that shaped the future of our world and the i-Themed inventions that did the same, I think back to my own defining moment that year.
I arrived in Tampa from New York City on September 10th, 2001, leaving behind the high-pressure and high-strung world of big advertising. I set out to establish a new kind of agency built on solid brands that inspired real connections. 15 years later, our anniversary this year has led to the resurfacing of some scary throwback photos, retrospective thinking, and conversation about how much things have changed since then.
But, beyond the obvious differences, like technology, buzzwords, and hairlines, we started to wonder if things have changed much at all. The resurgence of Pokémon and a new album by Blink-182 made us further question this sentiment (including double checking which decade it is). But more importantly, we've been asking what the past and present of our industry and advertising means for the future.
In this issue, we explore the possibility that everything old is new again. Or not. And ask you, what's your call?